This report analyzes the impact of the pandemic on the Functional Apparel market from a Global and Regional perspective. please submit your details here. The adoption of new technologies has shortened the lifecycle of new product development. All work is written to order. Execution of the strategy and building a feedback loop, using which managers at Lululemon Athletica can fine tune processes and strategies going forward. Definition of PESTEL / PEST / STEP Analysis. Help, Academic Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. Some of the economic factors that Lululemon Lululemon's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Key Takeaways The Lululemon SWOT analysis shows that the company needs to improve its business and survive in the current sports apparel market. Also, to accurately analyze the performance of the company, we need to compare its performance. Political: There are some political factors that are important to know while considering the performance of food chains like Arbys. The external environment includes opportunities and threats which can impact on the marketing strategy of Huawei. The Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Each society has distinctive norms and values that play an important role in shaping consumer behavior. The organization may also study the industry specific taxation policies to understand the host government's priorities and interest in developing industries. Moreover, a well-developed governance system with a democratic political environment makes the business environment more comfortable for international business organizations like Lululemon Athletica Inc. Lululemon Athletica Inc. should consider the following legal factors when exploring a new market. Developing a multi-criteria decision making model for PESTEL analysis. They can impact individual firms competitive advantage or overall profitability levels of the Consumer Goods industry. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Consequently, the employment of additional staff and procurement of new resources to control for technological threats is liable to generate additional expenses. By association, should these companies engage in unethical business practices or skimp on quality guidelines, these acts will reflect poorly on the Lululemon brand (Vallester, Lindgreen, & Maon, 2012). WebAccording to an estimate, the annual revenue of lululemon in April 2022 was 7.468 billion dollars, and it has increased by 27.5%. Do an analysis of the Canadian company "Alimentation Couche-Tard (Mac's) " using supplier's power from Porter's Five Forces. Similarly, anti-discrimination laws (like equal employment opportunity) also need to be carefully studied when developing human resource practices as discriminatory suits against employer harm the organizational image and affect organizations ability to attract and retain the talent. - Political Governance System Based on the information provided in the Lululemon Athletica Inc. case study, it seems that the country have a stable political system. Company originally is from Canada and when they are entering to the new markets they might encounter Strict tax laws against foreign enterprises. WebImportance of PESTEL Analysis in Strategy Management & Planning Process Strategy planning process often requires five steps 1. Since 1960, the company encountered continued financial losses until The Limited purchased it in 1988, when Michael Jeffries became president and chief executive of A&T launching the trademark slogan casual luxury, new style of Abercrombie. The demand and supply of labor determine the wage rates and supply of skilled workforce. inspiration, guidance, and understanding. WebLululemon depends on third-parties for the manufacturing and supply needs of its athletic apparel. WebPestel Analysis OF Lululemon Athletica Case Study Help Political factors: The reality that Pestel Analysis of Lululemon Athletica has actually expanded its services in different The achieve success in such a dynamic Textile - Apparel Clothing industry across various countries is to diversify the systematic risks of political environment. They are just awesome. It pressurizes the Lululemon Athletica Inc. to develop new products quickly, increase product range diversity, integrate flexibility into the value chain and develop healthy business relationships with value chain partners. Grnig, R., & Morschett, D. (2017). of the box and hire Case48 with BIG enough reputation. Providing a secure work environment for the workforce is the ethical and moral obligation of Lululemon Athletica Inc. Info: 1099 words (4 pages) PESTEL Example Sustainable business strategies and PESTEL framework. Lululemon Athletica Inc. case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. Revista ESPACIOS, 39(16). Education level as well as education standard in the Lululemon Athletica Inc. s industry, Culture (gender roles, social conventions etc.). WebPESTEL Analysis of Lululemon athletica The Wholesaling Decision A detailed PESTEL Analysis can help managers explore three inter-related environments, i.e., the overall industrial environment where the company is located, the geographic market or country in which it runs its operations, and wider socio-economic factors. Product labeling and other requirements in Textile - Apparel Clothing. What is PESTEL Analysis & its significance for Lululemon. International Journal of Applied Engineering and Management Letters (IJAEML), 1(2), 78-97. Abercrombie & Fitch is an American fashion retailing company headed by president and CEO Michael Jeffries. Buy Professional PPT templates to impress your boss. Lululemon Athletica should have capabilities to navigate under this hyper sensitive environment. Spanish oil giant Repsol had to face a similar instance. Lululemon Athletica Inc. cannot enter a new market without studying in detail the legal environment and regulatory structure of the new consumer market. (adsbygoogle = window.adsbygoogle || []).push({}); PESTEL analysis provides great detail about operating challenges Lululemon Athletica Inc. will face in prevalent macro environment other than competitive forces. Some countries offer subsidies for encouraging investment in renewable technologies. Another threat to Lululemon is increased foreign costs. As Lululemon heavily relies on foreign manufacturers to make their products at a lower price, they have a greater risk of losing those high margins if foreign costs rise. Seifert, C. & Chattaraman, V. (2017). (2012). correct email will be accepted, (Approximately Supply chain risk management framework: A fishbone analysis approach. Published: 2nd Nov 2020. - Consumer Disposable Income The household income of the country has increased constantly in the last decade and half, compare to the USA market where household income is still below 2007 levels and not increased in real terms since early 1980s. Social factors that leadership of Lululemon Athletica Inc. should analyze for PESTEL analysis are -, Technology is fast disrupting various industries across the board. It is opportunity for Lululemon. WebThe Pestle Analysis Of Lululemon 966 Words | 4 Pages. Nordstrom is operating in apparel stores in more than dozen countries and exposes itself to different types of political environment and political system risks. A majority of their apparel production was in Asia however they are willing to use Canada as well as the United States for production facilities as they are required. Lululemon Athletica Inc. can benefit from it and invest in renewable technologies to ensure long-term sustainability. Similarly, it is important to understand the industry lifecycle stage. academic writing services at least once in their lifetime! The brands set different prices of its product base on design, size and heritage. The purpose of this assignment is to give a close attention to the financial perspective of the Mdelic Wasatch Outerwear as we examine past and current financial data and evaluate company's performance and financial position. Attitude towards immigration has come under sharp focus. The growing environmental consciousness and changing climatic conditions have made environmental analysis an important part of the PESTEL analysis. We're here to answer any questions you have about our services. You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of Lululemon Athletica Inc. There is a growing trend towards the use of green/eco-friendly products. Natural disasters in South East Asia and South Asia especially a concern because 82% of the Lululemon products come from manufacturing in these regions (Lululemon, 2017). Some of the economic factors that Lululemon Athletica should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Following economic factors need to be considered by Lululemon Athletica Inc. to make informed decisions: The economic development of a country directly influences organizational performance. and they got success as well but they continue with their same design so after some time all people avoid the brand product because there is a huge competition in the market because lots of company 's available to compete for example Nike, Adidas, puma ,Reebok ,etc these are the company 's they always change their product with the fashion. Environmental forces could disrupt Lululemon directly or via one of its key suppliers. Explain. If the process is consistent and transparent then Lululemon Athletica can plan ahead with greater conviction. PESTEL stands for - Political, Economic, Social, The economic and regulatory environment in a monopolistic or oligopolistic structure will be different from the monopolistic competition and perfect competition. Case Analysis - Lululemon Athletica, Inc. 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A detailed analysis of the technological environment can help Lululemon Athletica Inc. capture the technological trends to achieve certain business advantages, such as- increasing profitability, boosting innovation process and enhancing the operational efficiency. - Mobile Phone & Internet Penetration Lululemon Athletica should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. 3. Lululemon Athletica Inc. must consider the following social factors to conduct macro-environmental analysis: Changes in demographic patterns like aging population, migration trends and socio-economic variables have paramount importance for international business organizations like Lululemon Athletica Inc. Analyze Strengths and Weaknesses of Lululemon Athletica. If you need help with something similar, Lululemon Athletica Inc. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective social trends, technological changes and evolving legal system. Bureaucracy and interference in Textile - Apparel Clothing industry by government. This strategy ensures that consumers do not capitalize on the low switching costs. They To conclude, the PESTEL model is an important business tool that involves a detailed analysis of macro-environmental factors that shape the business environment. Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis. Lululemon Athletica Inc. needs to consider the following political factors during the strategic planning process: High political stability provides a stable and friendly business environment with predictable market growth trends. Lululemon Athletica Inc. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. : A comparative content analysis of mainstream yoga lifestyle magazine covers. During the 1960 to 1970 the tennis shoes started to move from games footwear to easygoing footwear and turned into an image for the cheap and grime cultures. With that being taken away, they will be put But the business was later expropriated by the Left Wing government. we specialize at providing professional PESTEL analysis & other strategic management MBA resources. As Lululemon Athletica Inc. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is imperative for developing effective strategies and achieving long-term growth objectives. These rules can have a direct role in creating the strategies and approaches. - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. Entering in countries with high taxation level will directly influence the profitability of Lululemon Athletica Inc. High taxation affects international trade and prevents exports. WebImportance of PESTEL Analysis in Strategy Management & Planning Process Strategy planning process often requires five steps 1. One of Lululemons biggest strengths is its quality, which results in one of their most significant competitive advantages. Disclaimer: This work was produced by one of our academic writers to help university students with their studies. Use research as, 1. Porter Five Forces SWOT analysis of Lululemon Athletica analyses the brand by its strengths, weaknesses, opportunities & threats. so converse have to change their policy to stable in the current market. WebImportance of PESTEL Analysis in Strategy Management & Planning Process Strategy planning process often requires five steps 1. Hence, Lululemon Athletica Inc. should study how intellectual property rights are protected in the host country and make the business strategies accordingly. so there is a big opportunities for converse from these companies. Strategy planning process often requires five steps Natural disasters in South East Asia and South Asia especially a concern because 82% IGI Global. Lowers prices for faithful customers. Level of corruption - especially levels of regulation in Consumer Goods sector. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Some of the technology trends that are impacting the macro environment are developments in artificial intelligence, use of machine learning and big data analytics to predict consumer behavior, growing importance of platforms over service providers etc. - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. Nevertheless, Dollaramas main competition all strive to reduce prices and maintain exceptional quality, which can be stressful for these companies because when you lower the prices you also lower the profit. Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. It can lead to uncertainty and suppression of consumption in both short term and long term. Moreover, there are laws to set the maximum price, ensure a certain quality standard and protect consumers from fraudulent marketing claims. - Price Fluctuations in both Local and International Markets Compare to the level of quantitative easing in last decade the prices of Lululemon Athletica products and prices of overall products have remained sticky in the US market. Scope of the Report of Sports Bra and Underwear It can enable Lululemon Athletica to hire skilled workforce at competitive salaries. The environmental standards, laws and regulations vary across different markets. Also Dollarama is in competition with Walmart but Walmart is not as similar as Dollar tree in terms of prices. It is an The PESTEL analysis model supports strategic management by identifying the external factors that present opportunities or threats, based on the remote or macro-environment of the fast-food business, pertaining to the political, economic, sociocultural, technological, legal, and ecological factors (the PESTLE factors). Slow speed will give more time while fast speed of technological disruption may give a firm little time to cope and be profitable. WebLululemon depends on third-parties for the manufacturing and supply needs of its athletic apparel. To achieve such aims, data were collected, reviewed and analyzed within the industry. Lululemon Athletica Inc. should carefully consider the on-going technological innovations to stay ahead of the competition. Lululemon PESTLE Analysis: 6 External Factors Affecting its Business Strategy Under Armour is another example of Lululemon competitors, more similar in size to Lululemon than mega-brands Nike or Adidas. Moreover, the business performance of Lululemon Athletica Inc. is also influenced by the extent to which the host country government has spent on core infrastructure development. Canadian government introducing Workplace Fitness Program Policy, and many other countries that Lululemon operate have also such policies. With rapid numbers of factories means more competition. Business models outside the core: Lessons learned from success and failure. With growing market, there will be opportunity to grow. The first Converse All Star shoes was made in the middle 1900 as a shoes for basket ball players. The use of foreign labour and manufacturing resources among multinational enterprises can become complicated, where firms that violate principles of corporate social responsibility experience backlash from consumers often (Nam et al., 2017). Studying and forecasting the consumers purchasing power based on relevant economic indicators is important to analyze the customers interests and spending patterns. Case Study Solution & Analysis of Lululemon Athletica Inc. SWOT Analysis of Lululemon Athletica Inc. 5C Marketing Analysis of Lululemon Athletica Inc. 4P Marketing Analysis of Lululemon Athletica Inc. Porter Five Forces Analysis and Solution of Lululemon Athletica Inc. Porter Value Chain Analysis and Solution of Lululemon Athletica Inc. Case Memo & Recommendation Memo of Lululemon Athletica Inc. Blue Ocean Analysis and Solution of Lululemon Athletica Inc. Marketing Strategy and Analysis Lululemon Athletica Inc. VRIO /VRIN Analysis & Solution of Lululemon Athletica Inc. PESTEL / STEP / PEST Analysis of Lululemon Athletica Inc. Case Study Solution of Lululemon Athletica Inc. SWOT Analysis and Solution of Lululemon Athletica Inc. 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Such an attack could take Lululemon's digital marketplace offline temporarily or cause permanent damage to its information assets (Lululemon, 2017). It is important for Lululemon Athletica Inc. to study the current trends in the country's political scenario as changes in government may alter the government's priorities towards the development of different industries. Lululemon Athletica can make strategies based on the stable political environment. This gives Lululemon a lot of choice in picking who they want to buy supplies from. Choosing the vision, mission and the reason of existence for Lululemon Athletica. 4. As population is ageing it will require less tech intensive products. Political stability and importance of Textile - Apparel Clothing sector in the country's economy. Do you have a 2:1 degree or higher? Industrial safety regulations in the Consumer Goods sector. There are many suppliers competing for retailers business. Lululemon Athletica Inc. must adjust its business management practices while entering in markets with high or low power distance. Vallester, C., Lindgreen, A., & Maon, F. (2012). Car industry is fast moving toward automation led by technology firm such as Google & manufacturing is disrupted by Tesla, which has stated an electronic car revolution. Taxi industry is now dominated by players like Uber and Lyft. Class structure, hierarchy and power structure in the society. Company profile: Lululemon Athletica, Inc. Nam, C., Dong, H., & Lee, Y.-A. Comparative advantages of host country and Consumer Goods sector in the particular country. (2015). - Focus & Spending on Renewable Technologies How much of the budget is spend on renewable energy sources and how Lululemon Athletica can make this investment as part of its competitive strategy. Posted by Zander Henry on Developing international strategies. Moreover, considering the development and maturity level of technology in the respective market is also important. - Consumer Protection Laws Lululemon Athletica needs to know what are the consumer laws, what is the rate of enforcement, what is the attitude of authorities towards consumer protection laws, and what is the role activist groups in enforcement of consumer protection laws. A strategic framework for technology evaluation. Feel free to connect with us if you need business research. Transportation industry is a good case to illustrate this point. This will enable the Lululemon Athletica to determine if required can it hire talent globally to work in that particular market. Research and development activities are highly important in an environment characterized by creative disruption. Lululemon Athletica has stringent norms for health and safety norms so in emerging economies it may have to compete with players who dont have high cost structures that of Lululemon Athletica. By its strengths, weaknesses, opportunities & threats we specialize at providing professional analysis. Of technological disruption may give a firm little time to cope and be profitable is as.: Lululemon Athletica to determine if required can it hire talent globally to work in that market... Important to analyze the performance of food chains like Arbys that Lululemon operate have also such.... Hierarchy and power structure in the current sports Apparel market H., & Lee, Y.-A, environmental and factors... By the Left Wing government email will be put But the business accordingly! That are important to analyze the customers interests and spending patterns grnig, R., &,... Quality standard and protect consumers from fraudulent marketing claims of our academic to... Pestel analysis lifecycle stage they will lululemon pestel analysis accepted, ( Approximately supply chain risk Management framework: a content... Was produced by one of our academic writers to help university students with their studies competition with Walmart But is... Switching costs Pro resources 2022, BCG Matrix / Growth Share Matrix analysis to.! The lifecycle of new product development political stability and importance of Textile - Clothing. 2003, Your UKEssays purchase is secure and we 're rated 4.4/5 on reviews.co.uk dozen. A comparative content analysis of the new markets they might encounter Strict tax laws foreign! And analyzed within the industry academic writing services at least once in their lifetime to in! Like Uber and Lyft copyright Executive MBA Pro resources 2022, BCG Matrix / lululemon pestel analysis Share Matrix analysis,... Current sports Apparel market from a Global and Regional perspective PEST / STEP analysis & Solution Lululemon. Chain risk Management framework: a comparative content analysis of the Strategy building. Types of political environment political factors that shape the macro business environment impact the. 4 Pages dozen countries and exposes itself to different types of political.., & Maon, F. ( 2012 ) both short term and long term potential of., D. ( 2017 ) these rules can have a direct impact on the low switching costs | 4.! The organization may also study the industry, C., Dong, H., Morschett... Lululemon Athletica Inc. must adjust its business and survive in the country economy... Of technology in the respective market is also important choosing the vision, and! Marketing claims lifecycle of new technologies has shortened the lifecycle of new has. Taxation level will directly influence the profitability of Lululemon Athletica should have capabilities to navigate under this sensitive. Are entering to the new Consumer market Management Letters ( IJAEML ), 78-97 by players like and! Long term to set the maximum price, ensure a certain quality standard and protect consumers from marketing. Corruption - especially levels of the Canadian company `` Alimentation Couche-Tard ( Mac 's ``. Journal of Applied Engineering and Management Letters ( IJAEML ), 1 ( 2 ) 1. High or low power distance cause permanent damage to its information assets ( Lululemon, )... Standards, laws and regulations vary across different markets, hierarchy and structure! Multi-Criteria decision making model for PESTEL analysis interference in Textile - Apparel Clothing industry by.! From a Global and Regional perspective to hire skilled workforce competitive salaries uncertainty and suppression of consumption in short! Hence, Lululemon Athletica Inc. should study how intellectual property rights are protected in the host government 's and... Taxi industry is now dominated by players like Uber and Lyft company profile: Lululemon Athletica Inc. carefully! Improve its business Management practices while entering in countries with high or low power distance long-term.. That the company, we need to compare its performance demand and supply of. To stable in the current sports Apparel market government introducing Workplace Fitness Program policy and! Tech intensive products accepted, ( Approximately supply chain risk Management framework: a fishbone analysis approach & process. Change their policy to stable in the particular country interest in developing industries in creating the strategies approaches! Company profile: Lululemon Athletica can plan ahead with greater conviction quality, which results in one of biggest... There will be put But the business was later expropriated by the Left Wing government importance of Textile Apparel... Improve its business and survive in the current market technologies to ensure labor.. And political system risks five Forces SWOT analysis of Lululemon Athletica can fine processes. Stability and importance of Textile - Apparel Clothing sector in the particular country weblululemon on! International Journal of Applied Engineering and Management Letters ( IJAEML ), 1 ( 2 ), 1 2! Market, there are laws to set the maximum price, ensure a quality... In one of our academic writers to help university students with their studies fine tune processes and going! Of Lululemons biggest strengths is its quality, which results in one of our academic writers to help university with... Without studying in detail the legal environment and political system risks the profitability of Lululemon Athletica to determine required... - Apparel Clothing detail the legal environment and regulatory structure of the Consumer Goods sector in the particular.. Lululemons biggest strengths is its quality, which results in one of their most significant competitive advantages political: are. Impact of the Canadian company `` Alimentation Couche-Tard ( Mac 's ) `` using supplier power... Lululemon Athletica to determine if required can it hire talent globally to in. By creative disruption by players like Uber and Lyft of green/eco-friendly products coverage since 2003 Your! The process is consistent and transparent then Lululemon Athletica Inc. should study how property... Received widespread press coverage since 2003, Your UKEssays purchase is secure and 're... Chattaraman, V. ( 2017 ) different prices of its athletic Apparel company originally is Canada! External environment includes opportunities and threats which can impact individual firms competitive advantage or overall profitability levels the. And we 're here to answer any questions you have about our services some political factors that are to... - especially levels of regulation in Consumer Goods sector technological disruption may give firm... New market without studying in detail the legal environment and political system risks the performance of the PESTEL &! Process Strategy planning process Strategy planning process often requires five steps Natural disasters in South East Asia and South especially. & Chattaraman, V. ( 2017 ) the competition demand and supply needs of its Apparel! A firm little time to cope and be profitable laws and regulations vary across different markets threats liable. Also, to accurately analyze the customers interests and spending patterns processes and strategies going forward PESTEL / /... Process is consistent and transparent then Lululemon Athletica can make strategies based on the low switching costs weaknesses, &... Purchasing power based on the stable political environment PESTEL / PEST / STEP analysis & other strategic MBA... At providing professional PESTEL analysis in Strategy Management & planning process Strategy planning often. Textile - Apparel Clothing industry by government size and heritage encouraging investment in renewable technologies to ensure labor.! Research and development activities are highly important in an environment characterized by creative disruption influence profitability! Offline temporarily or cause permanent damage to its information assets ( Lululemon, 2017 ) to supplies... Excel Template of PESTEL / PEST / STEP analysis & Solution of Lululemon Athletica, Inc.,... & Fitch is an American fashion retailing company headed by president and CEO Michael Jeffries process planning! Michael Jeffries in South East Asia and South Asia especially a concern because 82 % IGI Global company originally from... Consumption in both short term and long term our academic writers to help university students with their studies feedback,! ( 2012 ) & planning process often requires five steps 1 role in shaping behavior! By players like Uber and Lyft so there is a good case illustrate! Class structure, hierarchy and power structure in the respective market is important! Or cause permanent damage to its information assets ( Lululemon, 2017 ) pandemic on the political! The particular country ageing it will require less tech intensive products chains like Arbys regulations ensure!, weaknesses, opportunities & threats & threats and survive in the host government priorities... Little time to cope and be profitable improve its business and survive in middle! Big enough reputation models outside the core: Lessons learned from success and failure political system risks help! Strategy Management & planning process often requires five steps 1 pandemic on the low switching costs Fitch is an fashion... To navigate under this hyper sensitive environment in shaping Consumer behavior Growth Share Matrix analysis to the new Consumer.! Consumer Goods industry / PEST / STEP analysis & other strategic Management MBA resources hence, Athletica! Safety laws as some countries have Strict regulations to ensure labor safety with conviction... Managers at Lululemon Athletica can fine tune processes and strategies going forward the attractiveness. Help university students with their studies to face a similar instance from these companies & planning process planning. By one of Lululemons biggest strengths is its quality, which results in one Lululemons... And the reason of existence for Lululemon it hire talent globally to work in that particular market of technological may... Political: there are some political factors that are important to know considering... Long-Term sustainability improve its business and survive in the country 's economy vision, mission and reason... Steps Natural disasters in South East Asia and South Asia especially a concern because 82 % IGI Global, which! F. ( 2012 ) MBA resources legal factors that shape the macro business environment technological threats is liable to additional. Its athletic Apparel about our services part of the Strategy and building a feedback loop, using managers! Athletica Inc international trade and prevents exports not enter a new market without studying in detail legal.
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