This early-'90s staple was like … Orbitz. This is surprising since Mars Inc. discontinued it some time ago. Before being discontinued sometime in the 1990′s, the PB Max had a brief but glorious run as a delicious addition to the peanut butter/chocolate market. It consisted of milk chocolate wrapped around a cookie that was loaded with peanut butter and crispy oats. Let's just say people weren't happy. PB Max was a chocolate bar filled with peanut butter and oats launched in 1990 by giant candy company Mars. This treat was discontinued for a very strange reason. The candy consisted of real peanut butter and a crunchy whole-grain cookie encased in milk chocolate. PB Max. PB Max candy bar was rolled out by Mars in 1989, and discontinued only five years later due to poor sales. Because of this, the PB Max candy bar was discontinued in 1994. It had a square-like shape, almost reminiscent of that of a Chunky bar, but larger. PB Max Mars made PB Max “snack” that was a short-lived candy bar in the 90s. 20. Seriously. and PB-Max was a short lived product, and yet there still remains a strong demand for it. The '80s hype for this gum was over after the company discontinued it. 8. They were both smooth and silky, but with a hint … The PB Max bar was introduced in 1989 by Mars and was an instant hit. In most cases, it’s simply a matter of sales. Why do such snack foods get discontinued? Since then, it’s been just a blip in our candy memories. PB Max Discontinued in: 1994 Recipe: Ryan McCarther via Youtube. Discontinued sometime in the 90's because the Mars family didn't like peanut butter. PB Max is tragically discontinued Speaking of peanut butter-based indulgences, PB Max deserved a better fate. Reese’s Elvis Cups. This one was incredible loved by the people and the only reason it was said to be discontinued was because of a rumor that the Mars family did not care for peanut butter. What do Reese’s cups and Elvis have in common? #06 PB Max. Since PB-Max's inception, it has achieved a surprisingly large following of loyal supporters. It was a lovely slab of all things good: peanut butter, chocolate, and nuts all piled atop a cookie foundation. Even though it was a big success, supposedly the company got rid of it because they, personally, weren’t fans of peanut butter. Ah, the PB Max. PB Max Candy Bar. This ground breaking soft drink/floating dots hybrid met … It was called PB Max, and what set it aside was the fact that it also contained a layer of cookie. PB Max was introduced in the year 1989 by Mars incorporated. Lemon-lime or orange flavor gum that "helps" quench the thirst was the coolest thing you could whip out from your lunch bag. Short-Lived candy bar since then, it ’ s cups and Elvis have in common discontinued sometime in 90... Filled with peanut butter, chocolate, and discontinued only five years later due to sales. 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