Use descriptive links and short URLs consistently at the end of posts. Often, the most effective social media strategy will be to take advantage of existing channels and conversations rather than trying to create a new one. Social Media Guidelines. These guidelines apply to personnel acting in an official role on behalf of Mizzou when using social media as a university communications tool. Open expression - As a community of scholars, Emory University is committed to an environment where open expression of ideas is valued, promoted, and encouraged. Provide contact information on your account page or a link to your course/website with contact information. The following guidelines aim to encourage good practice in the responsible use of social media when communicating on one of the University’s official social media channels or commenting on University matters through the use of other channels. To assist people in managing social media sites across campus, a Social Media Leadership Team has been established, with representatives from across the University. Through various social platforms, life at Princeton is made accessible for a global audience. Social media platforms are typically easy and often free to use. McGill’s Communications & External Relations encourages all McGill faculties, departments to become involved in using social media in communications with stakeholders. The University is committed to diversity and to ensuring that our programs, services and activities are accessible to all. A successful social media strategy always requires resources – research, clearly outlined goals and objectives, … University-wide. Social Media Guidelines. Feel free to use. Leiden University is keen to make use of the opportunities offered by social media. These guidelines are provided for official university social media communications. Social Media Guidelines. You may begin the process by reaching out to your Social Media Leadership Team liaison for guidance. Please refer to the SAM for all official communication. Showcase the SRU experience Remember that we're all here for the same reason: to facilitate student success and promote Slippery Rock University. 4. This document doesn’t address publishing or regulating personal content on privately maintained social media … Contact Matt Lipsen, Social Media Marketing Specialist, for assistance in determining which, if any, social media channels are right for you and your area. MD students should also review the policies listed on the MD student Social Media Policy and Guidelines page. This policy ensures that all interactions through social media and on behalf of The American University of Paris (AUP) represent the University’s best interests. PURPOSE. Students should refer to the . The guidelines are designed for two purposes: To clarify who is authorized to act in an official social media role on behalf of Mizzou. Certain UNM entities, departments, programs, or groups may adopt additional guidelines for their users. Think of using social media as creating a conversation — it is as much about listening as about generating content. With the proliferation of social media, it’s not surprising that representatives of University schools, colleges and units, as well as the departments within them, choose to represent their University identity on one or multiple social media channels. Office of Communications and Public Affairs . Encouraging conversations with your followers. This process begins by understanding your business objectives for the account. Boston University supports the use of social networking websites, blogs, micro-blogs, and other online communications media (“Social Media”) to promote the University to the broadest possible audience. To establish acceptable use of Mizzou’s official social media sites by the authorized employees. Emory University Social Media Guidelines. As a starting point to using social media safely and effectively, we recommend that you read the University's Student Charter and Student Code of Conduct. If you’re responsible for a social media strategy, you should not be restricted from accessing these sites during the work day from a work computer, with the following caveats. When representing the University of Washington: If they do, you should remove the posting; if the postings are egregious, you should also ban the poster. Gardner-Webb University enthusiastically supports its employees’ use of social media to bolster workplace productivity and to facilitate conversations with key audiences. The purpose of these guidelines is to enable staff to confidently convey who we are, what we stand for, and what we can offer the world on social media, and to be able to use the different platforms to our best advantage. Do not use flashing, flickering, or blinking items (e.g. The word ‘social’ could imply that participation in these online communities or networks are not related to users’ professional lives, but this is certainly not the case. Sometimes it’s better to sit back and let the conversation happen rather than always being the first one to jump in and correct people. The response to suspected or known breaches of University policies will be governed by the University’s General and Academic Staff Agreements. To be a good participant, you must first be a good listener. Read over the social media guidelines provided on this site to familiarize yourself with SU policies and expectations. The social media landscape has changed the ways we communicate. Link to a captioned version of the file if captioned content is not possible in a social media platform. Departments or units that have a University of Saskatchewan social media page or would like to start one should contact the Marketing Department who will be able to provide an approved logo and other images to ensure consistency. Seattle University does not monitor personal websites or social media accounts but will address issues that violate established editorial, graphics and social media guidelines as outlined by Marcom. Do include fan guidelines on your About tab. #WolfPack or #BattleBorn). Place hashtags at the end of the posts. Don’t set up an account if you’re not going to feed it regularly. I. As a starting point to using social media safely and effectively, we recommend that you read the University's Student Charter and Student Code of Conduct. Educate employees on the social media guidelines. Any activity in social media on behalf of the University should directly and measurably align with the University’s strategic mission and priorities. Social media has forever changed the way we communicate. INTRODUCTION Manchester University embraces the responsible use of social media to communicate with internal and external audiences to interact and to build relationships with prospective and current students, alumni, employees, parents and community members. If you are interested in discussing how social media might help you meet your area’s business goals and objectives, start by reaching out to your Social Media Leadership Team representative . PURPOSE. Social media accounts are not useful for one-time events and are not a short-term approach. Expand or Collapse to view popular links for this site, Expand or Collapse to view links grouped by top level headings, University policies related to social media, Tips for making your social media content accessible, A list of all current Social Media Leadership Team members, a group of people established across the University to help guide you in your social media endeavors, 7,009: University of Nevada, Reno Social Media Policy, 7,013: Policy for the Creation and Management of University Social Media Sites, General Social Media Accessibility Tips from Digital.gov. Comments guidelines. Guidelines. Social media offer opportunities to interact, build relationships, and enhance interpersonal and professional connections. The word ‘social’ could imply that participation in these online communities or networks are not related to users’ professional lives, but this is certainly not the case. Boston University’s Guidelines for the Use of Social Media. Effective, instantaneous communications tools, they indelibly affect individual and institutional reputations by blurring the distinctions between personal and organizational expression. Introduction. The Office of University Communications posts the following guidelines for comments on the UNC-Chapel Hill Facebook, LinkedIn and YouTube pages. This format is also easier for fully sighted users to read. Adhere to the terms of use of the social network you’re using. University-managed social media sites can be hosted by third parties as long as they meet Web accessibility and Information Security Office guidelines. The University recognises the numerous benefits and opportunities that a social media presence offers for all members of the University. The University of Kansas has developed these guidelines to properly portray, promote and protect the institution. All Northwestern University Feinberg School of Medicine faculty, staff and students should follow these guidelines on how to participate in social media in positive, meaningful ways that reflect well on our faculty and the medical school. © 2020 University of Washington | Seattle, WA, Inviting the UW President, Provost and Regents, Office of the Chief Information Security Officer. The University has a vital interest in how its community members are using communications technology, given its potential to positively and negatively affect the University’s reputation. Social media allows the University of Dayton to engage in ongoing, digital conversations with our constituents — students, faculty, staff, parents, alumni, colleagues, community leaders, fans and friends — about what is most important to them in the space where they are at. Prevent videos from playing automatically; allow users the choice to play the file. Seattle University logos and/or visual identity cannot be used for personal social media without university permission. Social Media Guidelines. Guidelines for Social Media at Slippery Rock University. UNM Social Media Guidelines Introduction. DePaul University > Social Media Guidelines. Make sure you’re creating dialog, not just pushing content. Social Media Guidelines DePaul Community Guidelines. 2. These communication tools have the potential to create a significant impact on organizational and professional reputations. If tools for alt text aren’t available, describe images with text where you post them. Doing so permits users to use the browser’s back button to return. Social media is of course popular with students but we have put together some guidelines to protect both you and the University. These guidelines are intended to help Clark University faculty and staff who create and manage Clark department* social media presences or who run social media accounts in which they represent themselves as Clark faculty or staff professionals.. Because social media are constantly evolving, and related best practices can change too, Clark’s guidelines may change accordingly. If you've been described as a people person or friendly, you may have what it takes. Work with Marcom to ensure proper SU branding for your social media sites and to help gain followers. Do not use text on top of or inside images; it can’t be read by a screen reader. Social media has changed the way we communicate — both as an institution and as individuals. Further, these guidelines do not supersede or otherwise modify the social media policy ( 7,009: University of Nevada, Reno Social Media Policy) adopted in the University Administrative Manual. The official UH System Social Media Policy can be found as SAM 01.H.01 on the UH Policies and Procedures website. When using social media, keep the institutional position in mind and think of ways you can creatively share SRU's best stories. UNF has a presence on a variety of social media platforms: Facebook, Twitter, LinkedIn, Instagram and YouTube.The University's audiences should be provided with an engaging social media experience no matter which UNF-affiliated account they follow. Your content should be relevant, meaningful and interesting from your audience's perspective. In fact, recent statistics from Brandwatch suggest the average daily time spent by the 3.499 billion active social media users worldwide is 142 minutes a day. Social networks such as Facebook, Twitter and Instagram offer exciting opportunities for The University of Texas at Tyler faculty, staff, students and alumni to share knowledge, express creativity and connect with people who have common interests. Incorporate the University’s Web colors: #39275B for purple and #C79900 for gold. A successful social media strategy always requires resources – research, clearly outlined goals and objectives, tactics and dedicated effort. Approved University social media accounts require at least three designated moderators. The University recognizes that social media is changing how we communicate with students, colleagues and the world at large. The following guidelines have been developed by Social Media Services to assist those employees authorized to act on behalf of the university in this capacity to properly portray, promote and protect the university. Do allow fans to engage with your page via Wall postings, photos, videos, etc. The University of Houston System and its component institutions (“University”) encourages the use of social media to connect with others, including students, employees, alumni, fans, and the University. These social media guidelines pertain to your professional interests as a faculty or staff member of The University of Utah and how you represent the university and your college, school or department. Provide alt text or image descriptions. The University of Houston System and its component institutions (“University”) encourages the use of social media to connect with others, including students, employees, alumni, fans, and the University. It empowers every web user to engage, get involved, have their say, with little or no technical knowledge. Social media has changed the way we communicate — both as an institution and as individuals. Members of the SMLT team are made up of faculty and staff members charged with communications oversight of University social media pages within their college, school, unit or division. Social Media Guidelines. Social media platforms are typically easy and often free to use. These apply to all staff using University official social media channels. Consider following your followers so you can become aware of what they’re interested in and whether conversations about the UW are taking place outside of your account. Accurately caption voice and vocals in video; do not paraphrase. These guidelines are intended to help steer you through the process of developing and maintaining a social media strategy. If you need assistance or guidance, contact us. The University recognizes that social media is changing how we communicate with students, colleagues and the world at large. Audience: all academic and professional servicesmembers of university staff. These guidelines assist university staff to use Social media in the course of their employment. At a university with so much content and news to share, it should come as no surprise that Use link shorteners. "The keys to success in social media are being honest about who you are; being thoughtful before you post; respecting the purpose of the community where you are posting." Be human, even when you’re interacting as an entity rather than as an individual. That means being aware of conversations that are already going on without you. The University’s guidelines for social media help establish its digital footprint in a … Social media requires daily maintenance as its users desire to frequently engage with others. OFFICIAL DSU FACEBOOK, TWITTER, FLICKR AND YOUTUBE The official Delaware State University Facebook, Twitter, Instagram, Flickr and YouTube sites are operated through the Department of Marketing and Communications. These guidelines are intended to help steer you through the process of developing and maintaining a social media strategy. Guidelines Statement. Social Media Guidelines. About Princeton University uses social media to interact with a variety of audiences including current and prospective students, alumni, parents, faculty, staff, community members and beyond. Social Media Guidelines The Lee University social networking sites, such as Facebook and Twitter, are in place with the purpose of providing a convenient avenue for students, faculty, employees, alumni, and outside communities alike to connect and discuss topics related to the atmosphere and activities of Lee University. 1. The online community will tell you what they want to hear from you. The Social Media Guidelines are framed within the University of Otago Web Policy and the University of Otago Social Media Policy, and are to be read in conjunction with the University of Otago Web Guidelines. Social media accounts provide a flexible delivery platform. Do correct misinformation that’s posted in comments, but keep in mind that commenters can and will do this too. This is a trick question. Remember, every employee is a potential brand ambassador. , meaningful and interesting from your audience 's perspective avoid undefined technical and. 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